Our Executive Team
James Roche - President & CEO
James’ career spans the worlds of technology and architecture beginning with designing and building homes in Connecticut and California before spending 20 years creating a series of Internet software and services companies including Offermatica which was sold to Omniture (now part of Adobe). James has a bachelor of Architecture from Yale University.
Jin woo Shin - CTO
Jin woo Shin is a strategic architect and technical leader with twenty years of solving business problems with cutting-edge technology. Jin’s experience includes leading expert technical teams for cutting edge startups and international corporations including Franklin Templeton Investments and Body Shop (L’Oreal). Jin studied Electrical Engineering and Computer Science at the University of California, Berkeley.
Nicholas Lee - Chief Architect
Nicholas Lee, AIA joined Houseplans LLC in 2008 having worked at internationally acclaimed SF architecture firms Backen Gillam Architects and Sutton Suzuki. As Chief Architect, Nick directs Houseplans Studio, where he partners with a virtual network of architects and design professionals to provide affordable, personalized residential architectural services to those building and remodeling homes. Nick is a graduate of the University of Oregon’s architecture program.
Daniel P. Gregory, Ph.D. - Editor in Chief
Dan Gregory, Ph.D. joined Houseplans.com in 2008 as the company’s Editor-in-Chief having served as senior home editor of Sunset magazine. During his twenty-seven year Sunset tenure, he directed the AIA-Sunset Western Home Awards Program, and helped develop the Sunset Idea House Program and the Sunset Breezehouse prefab by Michelle Kaufmann. Dan has B. A. in English and History of Art from Yale and a Ph.D. in Architectural History from the University of California, Berkeley.
Arend Spaeth, General Manager
Arend Spaeth has 8 years experience in all aspects of the house plan business and is responsible for Designer and Architect relations and houseplans.com marketplace revenue. Arend has a BS in Business Administration from Chico State.